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Ideation Process

Identifying our target consumer

We interviewed a total of five people who have moved in order to get an idea of our consumer base. Some of our interviewees include a college student who moved to college on his own and an elderly aunt who moved into a new home. By interviewing a unique collection of individuals, we were able to discover target points to focus our ideation on.

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We used this collected research to create a target persona.

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Clustering

We also used the data we gathered to create clusters with target

Roses - Buds - Thorns

We created an abstract ladder of "How Might We" statements

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Brainstorming

The team was able to come up with 100 ideas which we mapped onto a creative matrix

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